9:00 am–5:00 pm
There is growing interest in research pertaining to Marketing and Marketing Analytics in emerging economies such as India. This workshop aims to bring together marketing faculty from Booth and interested parties (faculty, Ph.D. students, researchers, firms, NGOs) for a one-day workshop on quantitative marketing and marketing analytics. The goal of the workshop was to facilitate the sharing of ideas, research and the exploration of potential collaborations between Booth faculty and the invitees.
This event was by invitation only.