The under-detection of TB represents a key challenge for health officials in many developing countries. In a paper by Professors Chintagunta, Jessica Goldberg, University of Maryland and Mario Macis, Johns Hopkins Carey Business School; they explore the use of incentives to encourage peer referrals, focusing on those currently undergoing treatment themselves in partnership with Operation ASHA, an NGO that runs about 200 DOTS centers across India. The study compares the effects of different types of incentives to encourage TB patients to refer people from within their social networks for TB screening and testing. Preliminary results indicate that current patients have useful private information about others in their social network who need treatment, and that financial incentives overcome barriers that otherwise prevent the information from being shared.
Professor Pradeep K Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studies packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution. More recently, he has started working in "development marketing" - studying the role of marketing in economic development. "I am interested in studying how marketing practices can impact small businesses and entrepreneurial enterprises in emerging economies and how we can leverage marketing knowledge to improve health outcomes."
Professor Chintagunta is on the advisory editorial board of Marketing Science, and is the Editor of Quantitative Marketing and Economics. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research Marketing, the Journal of the American Statistical Association, and the Journal of Econometrics.
This event is held in collaboration with IMT Ghaziabad, Rustandy Center for Social Sector Innovation at the University of Chicago Booth School of Business, and UChicago Center in Delhi.
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